Gen X Designers and their Avant-Garde labels

Fashion has always influenced generations through the ages and it can simply be described as styles of clothing and accessories worn by a group of people at any given time. Currently in the world of fashion, the buzzword bandied around daily is ‘contemporary’. It is used to describe fashion which is represented in most of the stores today.

Contemporary fashion labels construct pieces which boast of designer aesthetics and quality craftsmanship. They are perfect for everyday wear, yet great when you want to breakaway from the monotony of fast fashion retail. To assist you in finding your perfect contemporary style, we have curated the young fashion labels that are worth swooning over! Each brand boasts of collection which is unique and will lend a touch of quirk to your everyday look. So there you go!

1. Rachat

This label has a collection which boasts of handloom and organic fabrics with interesting textures, which are accented with intricate hand embroideries. Re-mould, re-define, re-birth and redemption are the core values of this brand.

Brick Red Matka Silk Flared Sleeved Top By Rachat


2. Jodi

Jodi is a brand with very chic and effortless silhouettes! Its collection explores old crafts of India in a very unique way and reflects them in their designs to give a new-age appeal.

Green Cotton Twill Block Printed Flared Sleeve Dress By Jodi


3. Purple Panchi By Malvika Gupta

A label which has a collection of garments which range from kurtis, salwar suits, anarkali suits, sarees, jackets and other contemporary designs which have wearable silhouettes. The constructed pieces are rich in colours, which boast of unique designs and eclectic craftsmanship.

Yellow Silk Hand Block Printed Marigold Fit and Flare Maxi Dress By Purple Panchi by Malvika Gupta


4. Shivani Bhargava

This label showcases an exquisite collection of suits, cocktail sarees, dresses and evening gowns which are colourful and boast of sensuous styles. From traditional to contemporary, these designs are a unique blend of timeless creations, which are exemplified by elegant cuts and flawless tailoring.

Red & White Cotton Printed Asymmetrical Layered Shibori, Tail Cut Dress By Shivani Bhargava


5. Raiman

A brand which makes ready-to-wear garments, constructed by using hand crafted textiles that boast of refreshing hues and global aesthetics. It takes inspiration from the local surroundings by capturing the tiniest details and incorporates them in the garments.

Yellow Linen Embroidered Linen Jasmine Tunic By Raiman



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